This role sits at the intersection of work I genuinely care about: semantic SEO, knowledge graphs, entity-based optimisation, and AI. Day to day, I manage the mid-market client segment end-to-end. Strategy, execution, relationship, the works.

Remember Rebecca Bloomwood from Confessions of a Shopaholic? Walking into a finance journalism job knowing nothing about finance, then becoming weirdly good at it? That was me at Decentro. Walked in with zero fintech background, walked out fluent in API docs, banking rails, and how to write for developers, CFOs, and founders all at once.

Onboarded as the first marketing hire, brought onto the core team. Within 11 months, organic alone drove results that became part of the company's growth story.

Where my career took flight. SurveySparrow was my first real nest: where I learned to write, to rank, and to genuinely love what I was building. Tiny sparrow energy, big growth. Started as Product Marketer, grew to Senior, and somewhere along the way the SEO obsession quietly took over. Left knowing that organic is the most powerful channel when you treat it with patience and precision.

This was a freelance gig, and honestly? Pure fun. Full creative freedom, write whatever I wanted, publish under my own voice. The kind of writing experience every early-career writer dreams of.

The site itself has since moved on, so only the archived versions are available. Trust me, they are worth the read. I hope.